The Heritage House

Service

Social media management

Sector

Hospitality

Platform

Instagram, Facebook

Introduction

The Heritage House is a fine dining restaurant in North Sydney, known for its seasonal menu, elegant interiors, and tailored guest experiences. We partnered with the venue at the end of 2024 and start of 2025 to manage their social media presence across Instagram and Facebook. Our role focused solely on social media management, including strategy development, content calendar creation, scheduling, copywriting, ensuring a consistent brand voice and polished presence across platforms.

the goal

The primary objectives were to increase brand awareness, build a consistent online presence, and drive bookings through social media, especially for key occasions like Valentine’s Day and weekend brunch. The Heritage House also wanted to elevate their Instagram grid to match their refined brand identity and stand out in Sydney’s competitive dining scene. Our specific targets for the three-month period were to increase reach by 30%, boost views by 25%, and achieve a 20% increase in click-through rates to their booking platform

The strategy

To reach these goals, we implemented a tailored social media strategy designed to elevate the restaurant’s online positioning and drive results. This involved refining their content themes to align with service priorities, improving the consistency and timing of posts, optimising copy for engagement and action, and leveraging high-performing formats such as Reels and carousels. We introduced structured scheduling aligned with key dining moments (like weekends and public holidays), encouraged user engagement through storytelling, and made strategic use of call-to-actions to push bookings. All content was curated from in-house imagery and assets, with our focus on maintaining visual and tonal consistency that reflected The Heritage House’s brand sophistication. Paid ads and imagery were handled by two separate external partners.

our results

52%

increase in reach in 3 months

411%

increase in engagement in 3 months

82%

increase in reach in 3 months

before

& after

CLIENT love-notes

  • Liz is a phenomena! She has a perfect understanding of the brand and creates content that encompasses exactly who we are both visually and in all our copy. She is an absolute joy to work with and goodness knows working for a small business can be hectic! She cuts through the chaos and delivers on point content and with a smile. Working with Liz makes life so much easier.

    Annie

  • Liz helped us with social media management and it's been a blast to work together. She is flexible, communicates very well and goes the extra mile to save you as much time as possible. Because of her, we were able to spend more time focussing on other parts of our business. I would definitely recommend her to entrepreneurs within the travel industry who feel overwhelmed and are ready to outsource their social media.

    Kristel

  • Liz her passion for photography is inspiring and she has a very good eye for detail. Additionally, she delivers stunning and high-quality images. She is a lovely and kind person to work with. I would highly recommend her if you are looking for professional photos for social media and marketing purposes.

    Sanna

  • Liz saved me so much stress and time by managing my social media account. I didn't want to spend hours anymore coming up with ideas, creating and posting content for my business. Liz did all of it and the results were amazing. I would definitely recommend her if you want to attract your ideal customer and save a lot of time!

    Janey

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