ilk Studio

Service

Social media management

Content Creation

Email Marketing

Sector

Lifestyle / Travel

Platform

Instagram, Facebook, TikTok

Introduction

ilk Studio is an Australian lifestyle brand known for its award-winning wet bags designed for travel, everyday use, and mums on the go. Rooted in functionality and sustainability, ilk Studio blends aesthetic design with practical purpose. We’ve been working with the brand since 2023, providing full-scale content creation, social media management, and designing email marketing campaigns. From Bondi to Europe, we’ve captured their product in aspirational travel settings that speak directly to their primary and secondary target audience.

the goal

ilk Studio’s main goals were to grow brand awareness, build an engaged online community, and drive buzz around new product launches and local events. They also wanted to elevate their Instagram grid and establish a consistent, scroll-stopping visual identity.

The strategy

To support these goals, we developed a content and social strategy focused on creating visually rich, travel-inspired campaigns that reflect ilk’s brand values. We highlighted the versatility of the wet bags in real-world scenarios across various destinations, tied in educational and sustainability-led storytelling, and designed a curated, cohesive grid. We also worked on email marketing campaigns to nurture their growing community and amplify product drops and giveaways.

Some of our creations

our results

5000%

increase in reach in the past year

100%

increase in engagement in the past year

55.6K

views in the past 6 months

before

& after

CLIENT love-notes

  • Liz is a phenomena! She has a perfect understanding of the brand and creates content that encompasses exactly who we are both visually and in all our copy. She is an absolute joy to work with and goodness knows working for a small business can be hectic! She cuts through the chaos and delivers on point content and with a smile. Working with Liz makes life so much easier.

    Annie

  • Liz helped us with social media management and it's been a blast to work together. She is flexible, communicates very well and goes the extra mile to save you as much time as possible. Because of her, we were able to spend more time focussing on other parts of our business. I would definitely recommend her to entrepreneurs within the travel industry who feel overwhelmed and are ready to outsource their social media.

    Kristel

  • Liz her passion for photography is inspiring and she has a very good eye for detail. Additionally, she delivers stunning and high-quality images. She is a lovely and kind person to work with. I would highly recommend her if you are looking for professional photos for social media and marketing purposes.

    Sanna

  • Liz saved me so much stress and time by managing my social media account. I didn't want to spend hours anymore coming up with ideas, creating and posting content for my business. Liz did all of it and the results were amazing. I would definitely recommend her if you want to attract your ideal customer and save a lot of time!

    Janey

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