THE FOUNDER BEHIND SOLIZTICATED
Where Psychology Meets Creative Vision
LIZ'S STORY
from psychologist to Social Media Agency Owner
My path to founding Solizticated started with the profound realisation that up until this day still guides everything we do at Solizticated: true fulfillment comes from the freedom to create authentically while empowering others to succeed.
After earning both my bachelor’s and master’s degree in psychology, I found myself at crossroads. While I absolutely valued the utmost necessary insight into the patterns of human behaviour and the way in which people connect with others, I felt that something was missing. Deep within I yearned for creative expression and the freedom to create my own unique path, a path tailored to who I am and what I believe in.
a change of course
A pivotal moment arrived when I connected with a vibrant digital nomad community. While still working in psychology, I started exploring photography on the side – and it ignited an unexpected wellspring of energy and joy. The creative process sparked something within me that I couldn't ignore, eventually leading to the bold decision to leave my conventional career and fully embrace entrepreneurship.
What began as branding photography naturally evolved into comprehensive social media management – a perfect fusion of my psychological training and creative passions. My time in Australia proved deeply transformative. First, it helped me discover my authentic self, away from familiar influences. Later, during my second chapter there (2022-2024), everything aligned with stunning clarity. I experienced a profound mindset shift, shedding imposter syndrome and recognizing the unlimited possibilities ahead. This realisation forms the very foundation of our approach today: when you truly believe in your vision, you can absolutely create the path to achieve it.
get to know me
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I'm incredibly particular about my coffee and it has to be a decaf oat milk latte from a proper coffee bar. There's something about the care and craft that good baristas put into their work that just makes all the difference.
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I have this thing about never leaving the house without perfectly styled nails. It might sound silly, but it's my little confidence ritual. When my nails look good, I feel like I can handle whatever the world throws at me.
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I'm not-so-secretly planning to get a golden retriever soon. I already spend way too much time thinking about names.
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if such a thing as a soul country exists then Australia is mine. I’ve lived in Sydney twice so far and somehow as soon as I’m back in The Netherlands there’s something that pulls me straight back. It's the place where I discovered my authentic self and where the vision for my business started to take shape.
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I unapologetically love Sex and the City—it's my favourite comfort show. There's just something about Carrie's attitude and the way the show celebrates female friendship that resonates deeply with me.
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I’m vegan because I can't get past this fundamental question: who are we to decide the fate of other living beings? I deeply believe in mutual respect, freedom and equality for all living things.
OUR PARTNERS
YOU FOCUS ON YOUR BUSINESS. LET US HANDLE YOUR GROWTH
READY TO ELEVATE YOUR BRAND? LET’S MAKE WAVES TOGETHER.
Forget social media agencies that just talk “aesthetics”. We at Solizticated do things a bit different. We bring a psychology-backed approach to social media management, perfectly balancing between strategic insight with creativity, in order to help established lifestyle, wellness, and fashion brands build authentic connections and genuine
community engagement. If you’re ready for a social media management agency that truly understands the psyche behind human behaviour and delivers real, long-term results, you’ve found your partner. Ready to sail towards a social media strategy that genuinely connects with your audience? Get in touch today.